Streamlined reviews and proofing; stellar account support
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations …
Starting at $99 per month
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
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Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
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Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
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Pricing
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- No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
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Litmus Competitors
Litmus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Litmus starts at $99.
Reviewers rate Mobile optimization highest, with a score of 9.2.
The most common users of Litmus are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(490)Attribute Ratings
Reviews
(1-25 of 123)Companies can't remove reviews or game the system. Here's why
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations in addition to accessibility checks. They platform needs a little work with it's integration to Marketo, which I believe are in the works. The two major integration issues are the links are not given enough time to render from the Marketo link to its actual address, and the report tagging variable is not ideal forcing the creation of unique tags per email in a campaign series. Our account reps have been stellar and are readily available to address questions and new ideas.
- Email proofing
- Industry knowledge and innovation
- Enhanced performance tracking
- Marketo integration
- Pre-coded modular layouts
February 19, 2024
A must have email tool.
Litmus helps BookBaby ensure our emails look good and work properly on different email apps and devices. We send various emails like newsletters, promos, and welcome email series, so it's important that everything looks right on platforms like Gmail, Outlook, and mobile. Litmus also gives BookBaby info about how well their emails are doing and validates the email addresses. With this tool we can see things like how many people open our emails, click on links, and make purchases. This helps us make improvements for future emails, testing templates, designs, and copy.
- Testing and optimization.
- Analytics
- Friendly interface.
- Better pricing.
- Connection with Figma.
- Connection with our CRM.
February 13, 2024
Great email QA tool for business!
Emails play an important part of the business. Our team use Litmus on a daily basis to preview our email rendering on various devices, to check alt text as well as to track changes on recurring emails with Litmus Guardian. Litmus helps us ensure standardization, consistency and excellency across all of our emails. The platform is also quite user friendly and allows us to share the preview links to external partners, allowing ease in cross-functional collaboration in email development.
- Provides details in various components of the emails that cannot be easily checked (e.g. alt text, hidden preheated, rendering on edge-case devices)
- Platform is easy to navigate
- Continuous development e.g. addition of color-friendly view, Litmus Guardian, etc.
- Previews sometimes don't show the whole email/ are blank since the snapshots were taken too early.
- More Android devices in the preview section
- Ability to automatically group emails within a folder based on send date
February 05, 2024
You are missing out if you aren't using Litmus
We use Litmus to facilitate email tracking, as well as using some of its experimental features in future emails to see if people interact with them more. We also use Litmus to test and help identify any issues that arise in different email clients, and work to mitigate said issues, that way making sure that all users can have the best email experience, whether on mobile or desktop.
- Coding HTML emails. Coding has never been so easier, specially being able to see how the email will look in different email clients, being able to identify issues, and finding ways to work around them.
- Email tracking for analytics. Being able to see the data in a simple and understanding way without being confused as to what is what.
- Support. They have a great support team in case any issues or errors are encountered. Even asking them simple questions can lead to great answers that you wouldn't expect.
- In the Analyze section. A button to create new tracking codes off the bat would be great, without having to go into the tracking code manager first.
November 20, 2023
Litmus - transforming QA for our agency.
In our organization, Litmus plays a pivotal role in the final quality assurance and testing phases of our email marketing campaigns. It efficiently addresses business challenges by offering a streamlined, quick, and reliable solution, ensuring that our email content functions seamlessly across diverse Email Service Providers (ESPs). Previously encountering clunkiness with other programs, Litmus has proven invaluable in expediting our testing process, providing comprehensive checks for elements like images, links, and responsive design. Its user-friendly interface and ability to preview emails on different devices contribute to a smoother workflow, ultimately enhancing the visual consistency and effectiveness of our campaigns. Litmus has become an indispensable tool, allowing us to meet tight deadlines and deliver a consistently positive user experience across various ESPs.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
- It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
- A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
- Sometimes the app in Chrome is clunky.
November 20, 2023
Best platform for checking and resolving email rendering issues
Litmus is our main email verification QA platform. With Litmus we are able to quickly QA our emails across 35+ email clients and devices. Litmus provides a quick checklist and recommendation on how we can improve our email layout and deliverability. We can easily customize our default client list to add or remove selections in the settings tab at any time. Also, we gather and review key performance metrics such as engagement time (read, skim, glance), dark mode usage such using Litmus Analytics.
- Email QA and verification at a reasonable price
- Alerts and recommendations on email performance and deliverability
- Basic email analytics
- The Litmus support team is very knowledgeable and great to work with.
- They are well established in the industry.
- Email analytics - There is confusion about what's included in their reports. Specifically, what Litmus can report on and what data points we can trust.
- Training - Offering a series of videos that explains the tool (benefits and limitations)
- Email analytics - being able to review metrics by merge tag within the Litmus platform. At the moment, we have to download the report and manipulate it in Excel or Google Sheet.
November 20, 2023
A time-saving product with immense value.
I work for an email marketing company, and email coding can be read differently depending on the email client and device it is received on. Litmus helps us and the customer to be able to verify that the email will display correctly and professionally across all the devices and email clients that it is sent to.
- Allows us to verify the display of emails across email clients.
- Makes it simple to check an email across devices without owning those devices.
- Allows our customers to check this themselves on their end, increasing our productivity.
- Allow adjustment based on DPI.
November 15, 2023
Litmus is key to ensure email quality
Litmus is well integrated with our platform of choice, Salesforce. That makes it very easy to use. The tests also render pretty quick most times, so that's also great, we can iterate quickly. We had representatives guiding us with some ad-hoc training, which was helpful. Must admit we use it to its most basic functionality, only a couple times we used the website which offers more functionalities.
The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
The negative thing I've found is that it doesn't seem we can decide ourselves what platforms to render, so there's lot of repetition and some cases missing. Not sure if is up to managers to adjust or some setting I haven't found.
- Speed of renders
- Number of platforms available
- Allowing user to choose which tests to perform
October 09, 2023
Litmus Review
Our ESP doesn't have anyway to account for the inflated opens from ISP privacy policies such as Apple MPP. We use Litmus to help adjust those impacted engagement rates to get a more accurate picture of engagement. The rendering features help make sure that the email renders appropriately no matter what ISP the end user is using.
- Email renderings - reliable and accurate renderings that are customizable to the platforms your subscribers use most. 2. Adjusted open tracking - Gives a better idea of how many real opens your email(s) have. 3. Proofing - Allowing feedback tracking and comments in one place, completely organized.
- Put proofing back into all subscription levels of Litmus. Many email teams are small enough already and taking this out for lower level subscriptions just puts more burden and handicaps back on those small teams. Super disappointing when this happened. 2. Name analytics tracking name the same as the email name or at least provide the option to link. It seems like a small thing but when you have to copy and past the name of the email into the name of the analytics for the same email, it's redundant and the time adds up. 3. Email builder is clunky and hard to use for teams who don't have coders employed. This is a huge miss to help teams be more agile and find more value in the platform.
September 29, 2023
Litmus Review
The main problem that Litmus addresses is cutting down significantly on QA time for all our Email Content.
- Litmus provides a full remit of email service providers to show you exactly how your email is going to render on all of them, across mobile, desktop and web applications. Litmus also provides an area to build and test your own code and assess the feasibility of it should you wish to build your emails from scratch. Litmus also provides you with an easy to set-up tracking pixel to analyse your emails to see how your subscribers are reading your email, as well as assessing things like dark vs light mode comparison of your subscribers.
- Litmus could do a better job at onboarding users to their platform. I feel a lot of the features are unusable to me as a first-time user. I feel I would probably use a lot of the features if I was onboarded on how to use them. I also feel that Litmus expects users to be coding emails from scratch, whereas a lot of the time companies use Engineering Team or IT Personnel to code emails on behalf of email designers/email marketers/marketers in general and as a result I feel we should be provided with places to upskill, or provided some forum to troubleshoot your way through.
September 29, 2023
Litmus Review
We use Litmus mostly for the email previews. We send a lot of emails and it's critical to us that they render as we intended.
- Litmus does a great job at very quick email previews of many combinations of ESPs 2. Litmus is great at helping us gain insight into the email devices that our users open the emails with 3. Litmus helped us use their premade templates to create our own and break them into modules.
- Litmus could offer cheaper plans for folks who just want to render test. 2. Litmus could offer more hands-on practical coding advice with Litmus Live 3. Litmus template are is a little clunky in how it saves.
September 27, 2023
Litmus Review
Litmus addresses the quirkiness of email coding. As a developer, I am able to make certain designs work in code and test them through Litmus to ensure the end product is great for the final user.
- -Email preview testing (I wouldn't feel comfortable without being able to test my emails in one spot in multiple email clients)
- -Excited to try out the new personalization options as well as countdown timers (I'm really looking forward to these new features. They seem very intuitive and simple to implement into our current emails)
- -Tracking data from specific emails (The information Litmus has provided as far as dark mode and email client usage is really going to help focus our marketing efforts in a specific direction to reach the greatest number of users.)
- -Litmus Live is fantastic!
- -The builder function is great as it allows me to test new lines of code in real-time, but there seem to be a few bugs with The builder. When my team has used it in The past, we have become more frustrated with it.
- -I wonder if it would be possible to adjust The tracking to be specific but also general. At this point, I have had to create individual tracking codes per each individual Email I want to send. When we are sending out a large number each week, this can be cumbersome. So, I wonder if there would be a way to have a generic tracking code that could go in each Email but be specific once we upload The file into Litmus.
- -On tracking, can we get averages for a group of emails instead of just all the emails?
September 25, 2023
Good for corporate users.
We use litmus to QA an email visually across multiple email clients. We also use the litmus builder to collaborate on emails.
- QA across multiple email clients.
- Send proofs to gather comments.
- Accept emails sent to it.
- The visual builder is glitchy and doesnt save changes sometimes.
- The code editor has low contrast and is uncomfortable to code in
- The control+f sucks and half of the time the result is underneath the control+f overlay
September 25, 2023
Great for team-wide QA
I use Litmus to QA any of my messaging going out to my user segments. It is a great tool to get varying perspectives on what my campaigns look like in different browsers or even to those with color-blindness. The link preview tool is an easy way to make sure your content is sending to the right place; or if it lets you know a link is broken. Litmus makes it very simple to get one last check on any outgoing messaging I have.
- Message previews
- Accessibility ratings
- Recommendations
- Sharing a public preview isn't intuitive
- UI is complex
- Link checks aren't always accurate
September 25, 2023
great
We use it for HTML especially emails for clients. We love it because we can test it in different browsers, mails, phones, etc. and change what seems to be broken. I love it because as we change the code we can see how it changes the look of it in real time.
- Reflect code changes
- Test different browsers
- Great tool
- Could make more friendly the testing tool for different browsers but in general great tool
July 13, 2023
A vital step in rolling out new email campaigns
CHICMI used Litmus to test campaign and transactional emails across all mail clients and browsers, and as a result identified layout issues with some of our core email elements in the older Microsoft mail clients. The Litmus user interface is simple to use and the real device screenshots make testing so much easier than doing it manually.<br><br>The Litmus pricing model is fine and good value for money, but as a bootstrapped startup, instead of subscribing for a long period of time we find ourselves doing an annual email review, using Litmus for a month or two and then cancelling again. If you're not careful you can easily find yourself paying for a subscription you're not using regularly.
- Email testing
- Email optimisation
- Pricing model
July 10, 2023
Must have for Email Marketers
We use litmus to create previews of our emails in various email clients and test whether the email is responsive.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
- Litmus has snapshot of all the email clients.
- the builder is very helpful we are saving a lot of money on coding tools
- The analytics code gives email read time which is very insightful
- The analytics code creation process can be made simpler
Litmus help us streamline the process of quality assuring our client emails across various platforms. Before Litmus, it was extremely difficult to gage technical or design errors consistently, as everything would have to be done manually on multiple devices. However with Litmus, we have access to our most important platforms.
- Ease of use
- Great design
- In-depth catalogue of useful information
- Personal consultation on email building issues
June 23, 2023
A must have for all email marketers
If you're running an email program, Litmus is a must-have tool. Even the basic checking functions are absolutely vital to making sure you send high-quality, consistent emails.<br><br>When you start to get beyond drag & drop / all-image emails, that's where Litmus really comes into its own, the templating / snippet / design library features are hugely helpful and can allow non-technical users to build emails using fully custom HTML, as easily as with a drag and drop builder.<br><br>Proof is also extremely worth it and has significantly simplified the process of getting signoff and feedback.<br><br>
- Testing & checking emails
- Building emails
- Streamlining approvals
- Pricing between standard & Enterprise levels, it's a massive jump from one to the other and hard to justify.
We use Litmus to design, proof, test and report on our emails. The business goal for using Litmus is to test email rendering across devices and email clients and identify potential faults in the build.
- Identifies formatting issues across different devices
- Allows us to build and collaborate an email with team members
- Gives us insights on engagement of our audience
- Platform speed. I often find that the site is slow working, especially when sending test emails from our ESP
May 17, 2023
Inside from Litmus research
Verify emails on different devices and applications. I check also HTML reviews with different email templates. we use several markets and brands for each brand has a different type of email. All those emails need to be checked whether their layout , fonts, and format are correctly implemented. here are the points.
- displayed well like original
- html reviews tab
- easy manage
- multiple files and folders
- scalability
- implementing of automation
- quick response
May 09, 2023
Executive support
With Litmus, each account has designated Litmus email addresses to send test emails. Instead of creating a new email in Litmus, your team can send an email draft to the Litmus test address, to add the email to your account. By using a different type of test address, you can make sure your email is attributed to the correct team member or organized in the correct folder quickly and easily. Finding the perfect email workflow is an art and a science, but finding your stride can have major benefits.
- Personal test email addresses. Each user has an email address, which is useful for tracking who created and sent which emails.
- Project-specific test email addresses. Projects and folders keep everything in your Litmus account organized, and each has a designated Litmus email address.
- The new version will overwrite the previous version instead of having multiple copies of the same email floating around.
May 04, 2023
Excellent email marketing tool I would use again
I used Litmus for over a year while managing email marketing for an Oracle product. It was our go-to resource for testing emails and overall quality assurance. QA with Litmus ranged from technical components to copy and CRO suggestions. The account support we had from Litmus was also great. The team I worked with was always readily available to help and improve how we used the tool. Litmus was an essential part of our email marketing success.
- Technical email analysis
- Email client previews
- Suggestions on ways to improve email content
- Suggesting ways for users to expand what's possible with Litmus
April 24, 2023
Amazing integration of Studio with Litmus
We are using litmus email previews through API and through their product interface as well. Our platform or product is to design and maintain the communication templates. In our studio we are currently supporting multiple channels including Email. Designers/users can create a new templates and design their emails by dragging and dropping the pre built components. Studio is a no code way of generating email templates. So users need to check their email previews in actual clients or devices. This is where Litmus plays a crucial role for our communications, emails. So earlier our platform or studio users use to get the generated emails final HTML and copy that HTML into Litmus interface and generate all the necessary previews to validate and test the emails. But now our platform or studio is integrated with the Litmus APIs. Litmus previews are part of our email design workflows. Designers first design their emails by dragging and dropping the email components, providing dynamic payloads along with in built rules engine. Then they generate a client side preview within platform or studio, once the preview is generated user can generate Litmus previews by selecting all the clients configured in studio, they can select as many they want. Once submitted for Litmus preview, our integration with litmus APIs takes over and generates unique previews for all the selected clients and renders all the images in our studio.
- Provides latest models for preview, we have compared similar products in the market, litmus was first to provide newer models and OS support in their clients list
- APIs for integration with own products
- User interface and documentation
- API documentation can be improved
- Routing at API documentation is broken, still not fixed
- Price per preview can be reduced futher
We use Litmus to test how our emails look on all the different email platforms, it helps us make sure that the users' experience with our emails is optimal and pleasant. This can make the difference between selling or not selling our product, we must be able to provide the best experience in every aspect of the way.
- Displaying visual bugs.
- The builder helps us quickly test solutions.
- The versions' function is super useful.
- I'm not aware of all the functions Litmus offers. But I'm pleased with the ones I use.